Euro Automatic Cash
Acercando el efectivo a las personas
Cliente
Euro Automatic Cash
Año
2025
Áreas
Identidad visual
Dirección gráfica
Sistemas de marca
Creditos
Bosco Serrano en WSC
Euro Automatic Cash gestiona una red de cajeros situados fuera de sucursal, en espacios de tránsito como estaciones, aeropuertos, hoteles o zonas comerciales.
El proyecto fue actualizar su identidad visual para que la marca se percibiera más clara, segura y actual, tanto en los propios cajeros como en pantallas, señalética, web y materiales corporativos.
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23.47 C 158.45 23.47 156.77 23.88 155.75 24.7 C 154.73 25.52 154.22 26.67 154.22 28.15 C 154.22 29.63 154.73 30.66 155.75 31.45 C 156.77 32.24 158.18 32.63 159.99 32.63 C 161.5 32.63 162.8 32.32 163.89 31.69 C 164.97 31.07 165.8 30.16 166.38 28.98 C 166.95 27.8 167.24 26.35 167.24 24.64 L 168.97 24.64 C 168.97 27.99 168.2 30.68 166.65 32.7 C 165.1 34.72 162.89 35.73 159.99 35.73 Z M 167.48 35.16 L 167.23 31.26 L 167.23 22.04 C 167.23 20.04 167.01 18.37 166.56 17.04 C 166.12 15.71 165.42 14.71 164.46 14.03 C 163.51 13.36 162.24 13.02 160.66 13.02 C 159.25 13.02 158.05 13.31 157.09 13.88 C 156.12 14.46 155.31 15.35 154.65 16.57 L 151.54 15.29 C 152.2 14.11 152.96 13.12 153.83 12.33 C 154.704 11.537 155.727 10.925 156.84 10.53 C 157.97 10.12 159.25 9.91 160.66 9.91 C 162.93 9.91 164.8 10.36 166.28 11.27 C 167.76 12.17 168.86 13.51 169.58 15.26 C 170.3 17.02 170.66 19.23 170.66 21.89 L 170.66 35.15 L 167.45 35.15 Z M 174.48 13.61 L 174.48 10.5 L 189.86 10.5 L 189.86 13.61 Z M 186.22 35.75 C 183.89 35.75 182.07 35.14 180.77 33.93 C 179.47 32.71 178.82 30.99 178.82 28.75 L 178.82 2.82 L 182.27 2.82 L 182.27 28.51 C 182.27 29.79 182.62 30.79 183.33 31.52 C 184.04 32.24 185.05 32.6 186.36 32.6 C 186.72 32.6 187.09 32.53 187.47 32.4 C 187.85 32.27 188.38 31.97 189.07 31.51 L 190.45 34.42 C 189.56 34.95 188.8 35.3 188.16 35.48 C 187.52 35.66 186.87 35.75 186.21 35.75 Z M 197.51 4.44 C 196.92 4.44 196.4 4.22 195.96 3.77 C 195.52 3.33 195.29 2.81 195.29 2.22 C 195.29 1.6 195.51 1.07 195.96 0.64 C 196.4 0.21 196.92 0 197.51 0 C 198.13 0 198.66 0.21 199.09 0.64 C 199.52 1.07 199.73 1.59 199.73 2.22 C 199.73 2.81 199.52 3.33 199.09 3.77 C 198.66 4.21 198.14 4.44 197.51 4.44 Z M 195.73 35.16 L 195.73 10.51 L 199.18 10.51 L 199.18 35.16 Z M 217.48 35.75 C 215.08 35.75 212.96 35.2 211.12 34.1 C 209.28 33 207.83 31.48 206.78 29.54 C 205.73 27.6 205.2 25.37 205.2 22.83 C 205.2 20.29 205.72 18.06 206.75 16.12 C 207.79 14.18 209.22 12.66 211.06 11.56 C 212.9 10.46 215 9.91 217.37 9.91 C 219.74 9.91 221.83 10.44 223.66 11.51 C 225.455 12.552 226.918 14.081 227.88 15.92 L 224.82 17.45 C 224.149 16.118 223.103 15.013 221.81 14.27 C 220.5 13.5 219 13.11 217.32 13.11 C 215.64 13.11 214.11 13.52 212.81 14.34 C 211.51 15.16 210.49 16.3 209.75 17.77 C 209.01 19.23 208.64 20.92 208.64 22.82 C 208.64 24.72 209.02 26.41 209.77 27.87 C 210.53 29.33 211.56 30.48 212.88 31.3 C 214.19 32.12 215.71 32.53 217.42 32.53 C 219.13 32.53 220.64 32.1 221.96 31.25 C 223.27 30.4 224.28 29.2 224.97 27.65 L 228.08 29.18 C 227.09 31.22 225.67 32.82 223.82 33.99 C 221.96 35.16 219.85 35.74 217.48 35.74 Z M 261.11 35.75 C 257.82 35.75 254.91 34.99 252.38 33.46 C 249.85 31.93 247.87 29.83 246.44 27.15 C 245.01 24.47 244.3 21.39 244.3 17.91 C 244.3 14.43 245.01 11.34 246.42 8.67 C 247.83 5.99 249.8 3.89 252.31 2.36 C 254.82 0.83 257.71 0.07 260.96 0.07 C 262.96 0.07 264.9 0.43 266.78 1.15 C 268.65 1.87 270.35 2.88 271.86 4.18 C 273.37 5.48 274.54 6.97 275.36 8.64 L 272.25 10.37 C 271.59 8.99 270.66 7.77 269.46 6.72 C 268.26 5.67 266.93 4.85 265.47 4.25 C 264.01 3.66 262.5 3.36 260.96 3.36 C 258.43 3.36 256.19 3.98 254.23 5.23 C 252.27 6.48 250.74 8.2 249.62 10.38 C 248.5 12.57 247.94 15.07 247.94 17.9 C 247.94 20.73 248.5 23.29 249.62 25.49 C 250.74 27.69 252.29 29.42 254.28 30.67 C 256.27 31.92 258.54 32.54 261.11 32.54 C 262.69 32.54 264.21 32.21 265.67 31.55 C 267.13 30.89 268.46 29.99 269.64 28.84 C 270.807 27.707 271.759 26.372 272.45 24.9 L 275.56 26.63 C 274.693 28.416 273.495 30.021 272.03 31.36 C 270.53 32.74 268.83 33.82 266.93 34.59 C 265.02 35.36 263.08 35.75 261.11 35.75 Z M 288.97 35.75 C 286.08 35.75 283.82 35.08 282.19 33.75 C 280.56 32.42 279.75 30.57 279.75 28.2 C 279.75 25.83 280.57 23.83 282.22 22.48 C 283.86 21.13 286.15 20.46 289.07 20.46 L 296.32 20.46 L 296.32 23.47 L 289.76 23.47 C 287.43 23.47 285.75 23.88 284.73 24.7 C 283.71 25.52 283.2 26.67 283.2 28.15 C 283.2 29.63 283.71 30.66 284.73 31.45 C 285.75 32.24 287.16 32.63 288.97 32.63 C 290.48 32.63 291.78 32.32 292.87 31.69 C 293.95 31.07 294.78 30.16 295.36 28.98 C 295.93 27.8 296.22 26.35 296.22 24.64 L 297.95 24.64 C 297.95 27.99 297.18 30.68 295.63 32.7 C 294.08 34.72 291.87 35.73 288.97 35.73 Z M 296.46 35.16 L 296.21 31.26 L 296.21 22.04 C 296.21 20.04 295.99 18.37 295.54 17.04 C 295.1 15.71 294.4 14.71 293.44 14.03 C 292.49 13.36 291.22 13.02 289.64 13.02 C 288.23 13.02 287.03 13.31 286.07 13.88 C 285.1 14.46 284.29 15.35 283.63 16.57 L 280.52 15.29 C 281.18 14.11 281.94 13.12 282.81 12.33 C 283.684 11.537 284.707 10.925 285.82 10.53 C 286.95 10.12 288.23 9.91 289.64 9.91 C 291.91 9.91 293.78 10.36 295.26 11.27 C 296.74 12.17 297.84 13.51 298.56 15.26 C 299.28 17.02 299.64 19.23 299.64 21.89 L 299.64 35.15 L 296.43 35.15 Z M 314.55 35.75 C 312.71 35.75 311.11 35.48 309.77 34.94 C 308.42 34.4 307.31 33.68 306.44 32.8 C 305.57 31.91 304.95 30.96 304.59 29.94 L 307.65 28.76 C 308.21 29.91 309.08 30.84 310.26 31.55 C 311.44 32.26 312.71 32.61 314.06 32.61 C 315.74 32.61 317.13 32.28 318.25 31.62 C 319.37 30.96 319.93 30.03 319.93 28.81 C 319.93 27.69 319.52 26.79 318.7 26.1 C 317.88 25.41 316.66 24.87 315.05 24.47 L 312.63 23.83 C 310.39 23.24 308.67 22.36 307.45 21.19 C 306.23 20.02 305.63 18.7 305.63 17.22 C 305.63 14.92 306.39 13.13 307.9 11.85 C 309.41 10.57 311.68 9.93 314.7 9.93 C 316.15 9.93 317.44 10.14 318.6 10.55 C 319.75 10.96 320.74 11.55 321.56 12.32 C 322.38 13.09 322.99 14 323.38 15.06 L 320.37 16.39 C 319.88 15.17 319.13 14.31 318.13 13.8 C 317.13 13.29 315.85 13.04 314.31 13.04 C 312.77 13.04 311.43 13.39 310.49 14.08 C 309.55 14.77 309.09 15.74 309.09 16.99 C 309.09 17.68 309.47 18.35 310.22 19.01 C 310.98 19.67 312.11 20.19 313.62 20.59 L 315.89 21.13 C 317.5 21.52 318.86 22.1 319.98 22.86 C 321.1 23.62 321.94 24.48 322.52 25.45 C 323.09 26.42 323.38 27.48 323.38 28.63 C 323.38 30.11 322.99 31.38 322.22 32.45 C 321.45 33.52 320.4 34.34 319.09 34.92 C 317.78 35.49 316.26 35.78 314.55 35.78 Z M 329.05 35.16 L 329.05 0.65 L 332.5 0.65 L 332.5 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Logo
El logotipo parte de un elemento ya reconocible en la marca: tres flechas vinculadas a Euro-Information. La nueva versión las simplifica y las integra mejor en la composición, dando al conjunto más limpieza, dirección y presencia visual. El símbolo mantiene la memoria de la marca, pero la lleva a un lenguaje más actual y aplicable.
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Modernizar una identidad sin perder lo que la hacía reconocible.
El reto estaba en diseñar una marca para un contexto muy físico: cajeros en espacios públicos, usuarios con poco tiempo y entornos donde la claridad importa más que el adorno. La identidad gana presencia en el punto de uso y mantiene una relación visual coherente con el Banco Santander sin perder un espacio propio.
