Style Properties
Boutique inmobiliaria en Madrid
Cliente
Style Properties
Año
2024
Áreas
Identidad visual
Dirección gráfica
Sistemas de marca
Diseño web
Creditos
Bosco Serrano en WSC
Style Properties compra, reforma y vende viviendas seleccionadas en Madrid, listas para entrar a vivir.
El proyecto fue construir una identidad visual elegante, limpia y minimalista, capaz de reflejar el cuidado de sus inmuebles y transmitir confianza a un comprador que busca calidad, claridad y una experiencia sin complicaciones.
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Logo
El logotipo se construye desde una solución tipográfica muy contenida. Style aparece con más peso para dar presencia al nombre, mientras Properties utiliza un peso más ligero que equilibra el conjunto y evita que la marca se extienda demasiado. El pequeño recorte en la t introduce un gesto arquitectónico sutil, conectado con las formas y detalles de los inmuebles de la marca.
Una identidad limpia para una forma más cuidada de comprar vivienda.
La marca necesitaba moverse en un territorio de calidad sin caer en una estética ostentosa. Por eso la dirección visual se apoya en pocos elementos, mucho aire y una composición muy medida. El sistema busca acompañar el producto con discreción: dejar que las viviendas sean protagonistas y que la marca funcione como un sello de confianza, detalle y buen gusto.
