In this campaign I adress the contemporary human disconnection from nature. We live in a consumer-driven society that is severely harming the environment, treating nature as a resource to be exploited rather than an essential part of our being.
The campaign is inspired by Alan Watts' third theory of nature, which suggests the need to see ourselves as a single organism connected with nature. Through serene visual imagery and thought-provoking copy, the campaign aims to encourage a reconnection with the natural world, urging the audience to recognize their intrinsic bond with the planet.