Havet GalleryNaming, visual identity & art direction2024
Havet Gallery is an international contemporary art gallery in Madrid. The gallery focuses on the buying and selling of art and specializes in Spanish masters of the second avant-garde movements.
Read more
Bagelist
Naming, visual identity & art direction2024
Bagelist is a bagel spot with a Mediterranean twist. A place with no strict rules or labels—just the joy of indulging in something well-made, the kind you don’t have to think twice about. It’s for people who laugh out loud and enjoy life guilt-free, without limits.
Read more
Sunny SixteenTextile design & art direction2024
Sunny Sixteen is a capsule collection inspired by The Sunny 16 Rule, a classic technique in analog photography that allows for the perfect exposure on sunny days without a light meter. The rule states that in bright sunlight, you set your camera to f/16 for a correct exposure.
The collection features a vintage aesthetic and colors inspired by the classic packaging of film rolls. Using the retro Gooper typeface, similar to Cooper Black, each piece merges visual nostalgia with contemporary design.
Read more
EcoalfArt direction2024
Winter and summer campaign proposals for Ecoalf.
In this campaign I adress the contemporary human disconnection from nature. We live in a consumer-driven society that is severely harming the environment, treating nature as a resource to be exploited rather than an essential part of our being.
The campaign is inspired by Alan Watts' third theory of nature, which suggests the need to see ourselves as a single organism connected with nature. Through serene visual imagery and thought-provoking copy, the campaign aims to encourage a reconnection with the natural world, urging the audience to recognize their intrinsic bond with the planet.
Read more
True Being
Naming, textile design & art direction2022 - Ongoing
True Being is a brand born from a passion for manual screen printing and the belief in the importance of being authentic and connecting with your true self. This project represents a journey towards creating unique and meaningful garments, where each design reflects personal identity and the pursuit of authenticity.
Our mission is to inspire people to explore their true selves through fashion, to embrace their uniqueness, and to connect with the essence that defines them. Every design from True Being is an invitation to reflection and self-discovery, reminding us of the beauty of being authentic in a world that often pressures us to fit into predefined molds.
Read more
ActeonIdentity design2024
Acteon is a Spanish M&A firm dedicated to accelerating its clients' inorganic growth and strategic objectives. The branding concept for this project was designed to reflect how Acteon drives growth and helps clients achieve their goals more quickly and effectively.
Read more
Poster GalleryGraphic design 2018 - Ongoing
Personal and client work posters.
Read more
©BoscoSerranoboscoserranovelasco@gmail.com@bosco.true