Bosco Serrano

Havet GalleryNaming, brand identity & art direction2024
Havet Gallery is an international contemporary art gallery in Madrid. The gallery focuses on the buying and selling of art and specializes in Spanish masters of the second avant-garde movements.


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Bagelist
Naming, brand identity & art direction2024

Bagelist is a bagel spot with a Mediterranean twist. A place with no strict rules or labels—just the joy of indulging in something well-made, the kind you don’t have to think twice about. It’s for people who laugh out loud and enjoy life guilt-free, without limits.


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Sunny SixteenTextile design & art direction2024
Sunny Sixteen is a capsule collection inspired by The Sunny 16 Rule, a classic technique in analog photography that allows for the perfect exposure on sunny days without a light meter. The rule states that in bright sunlight, you set your camera to f/16 for a correct exposure.

The collection features a vintage aesthetic and colors inspired by the classic packaging of film rolls. Using the retro Gooper typeface, similar to Cooper Black, each piece merges visual nostalgia with contemporary design.


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Style PropertiesBrand identity2024 - 2025
Style Properties is a luxury real estate company specializing in high-end property transactions. The branding captures their commitment to exclusivity, elegance, and personalized service, reflecting their expertise in premium real estate and investment guidance.


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Bluerise
Naming, brand platform, visual identity, web design2025

Bluerise is a strategic advisory firm focused on sustainability and ESG, helping organizations embed sustainability at the core of their business and turn it into measurable growth. For their rebrand I delivered naming, brand strategy, a refined visual identity, and a responsive website: aligning messaging, graphic language, and digital experience with their evidence-driven, future-focused positioning.

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ActeonIdentity design2024
Acteon is a Spanish M&A firm dedicated to accelerating its clients' inorganic growth and strategic objectives. The branding concept for this project was designed to reflect how Acteon drives growth and helps clients achieve their goals more quickly and effectively.


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Poster GalleryGraphic design 2018 - Ongoing
Personal and client work posters.


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